The Nokia Paradox: How a Dominant Brand Fell From Grace The story of Nokia's meteoric rise and precipitous fall is one that should give pause to even the most seasoned business leaders.
For decades, the Finnish company was synonymous with mobile phones, controlling roughly a third of global handset sales at its peak. But within just seven years, it lost nearly all of its market share.
One key reason for Nokia's downfall was its failure to adapt to changing consumer needs and technological advancements.