Netflix's Free Ride Conundrum: When "Free" Meets Reality Check Netflix's recent earnings call has left many wondering about the streamer's intentions on launching a free, ad supported service.
Co CEO Greg Peters was careful not to rule out the possibility entirely, but his words suggest the company is weighing its options in response to shifting market dynamics.
The idea of Netflix offering a free service is not new. It has been discussed for some time, and the company seems to be hedging its bets on this front.