Disney Unveils Annual Halloween Shop With Costumes, Decor and Coveted Starbucks Cup Disney's annual tradition of releasing its Halloween merchandise lineup in July has sparked debate about whether this early start is a marketing coup or overkill.
By launching the online shop on July 27, Disney gives itself an eight week head start over competitors, allowing fans to snag coveted items well before Halloween.
The product lineup boasts exclusive toys, collectibles, costumes, and decorations, with a focus on collaborations with brands like Starbucks.