Bumble's Bold Bet: Is Ditching "Women First" a Smart Move? Bumble, founded by Whitney Wolfe Herd in 2014, revolutionized online dating with its signature "women first" approach.
This innovative feature allowed only women to send the first message after matching, setting it apart from competitors and attracting a devoted user base.
However, following a trial and survey of users, Bumble has decided to abandon this defining characteristic.