Embratur's Vision for Audiovisual Tourism: A Glimpse into Brazil's Creative Economy Brazil's tourism board, Embratur, has been working on an ambitious eight pronged strategy to attract visitors through audiovisual storytelling.
The initiative responds to the growing trend of travelers choosing destinations based on what they've seen on screen.
Cities like Dubrovnik, Croatia, have been flooded with tourists eager to walk in the footsteps of Game of Thrones' Cersei Lannister.