The High Price of Caffeine Chic The latest salvo in the war over coffee prices has been fired by Grind's founder David Abrahamovitch, who claims his £4. 10 flat whites barely break even at an 18p profit margin.
This assertion raises more complexities than a straightforward accounting exercise. Grind's business model is built on exclusivity and high end quality, with each coffee carefully crafted to justify its price tag.
The chain's fans attest that the experience is worth every penny – from expertly pulled shots to sleek, minimalist décor in Grind's outposts across London.