Amazon Adds Video Games to Prime Video in Expansion Push Amazon's decision to integrate its Amazon Luna cloud gaming service into Prime Video marks a strategic move to expand its reach beyond traditional streaming content.
By embedding games within the platform, Amazon aims to tap into a vast market of casual gamers who may not be invested in high end gaming experiences.
The addition of games like Hogwarts Legacy and EA Sports FC 26 to Prime Video is a calculated effort to create a seamless user experience.